Australia's Favourite Showbags

The Bertie Beetle showbag is celebrating 60 years. Mia Owen (8) and Mila Forsdick (9). Picture: Jake Nowakowski
2024 Show Tour Dates!
  • Sydney Royal Easter Show

    22 March - 2 April 2024

  • Royal Queensland Show 'The Ekka'

    10 - 18 August 2024

  • Royal Adelaide Show

    31 August - 8 September 2024

  • Melbourne Royal Show

    26 September - 6 October 2024

  • Perth Royal Show

    21 - 28 September 2024

Thank you for celebrating 60 years of Bertie Beetle with us!

Bertie Beetle was created in the 1960's to rival the popular Freddo Frog. He first appeared in the Hoadley's Chocolate Showbag in 1963 and into the hearts of Australians. 60 years later, Bertie Beetle is a firm favourite amongst show go-ers.

In 2023, we celebrated Bertie at the shows with a new showbag, bringing back the famous egg-cups, special Bertie Birthday Cards, our fan favourite Spin & Win prize wheel and SO much more. We hope you loved celebrating with us and here's to another 60 years of Bertie Beetle!

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